Who are your customers?

The key thing for any business is its customers. Now, customers come in various shapes and sizes ... also depends on the kind of business you are in.

At Wirkle, we are in the mobile technology business, both products and services. A significant percentage of our customers tend to be startups working on cutting edge mobile products and we at Wirkle add value by providing our technology expertise. Now the good part about that is that we are usually at the fore-front of technology working on next generation mobile products.

The down-side, however, is that startups are usually cash constrained and it is quite possible that work might come in spurts when business suddenly picks up and might stop when business is low. In some not-so-good circumstances a startup might even be forced to stop work altogether.

Now that does not mean one should not work with startups. I believe the key is to have a balanced customer base including both - the more established bigger companies as well as the younger companies ... the former keep your business moving by maintaining steady revenue while the latter keep you at the fore-front of technology.