Wirkle at Comsware 2007
Yeah, yeah ... I know you folks have already read this on Sunil's Blog and Harsh's Blog. You think this old news now ... well, yes and no. The news is old but what I am writing here will be new information, so read on.
Im writing this on my way from Bangalore to Delhi ... on the way back from Comsware. We are also presenting at Proto.in the coming weekend, Sunil is flying down to Chennai for that. You are also going to hear us speak at Mobile Monday Delhi ... and guess what, we are one of the proud organizers of that event.
You can tell we're upto something here, but the reality is ... we're experimenting. For the most part till now we have been an inwards focused organization. Sometime back we realized how important is the external face to any company, because thats where the business comes from. Again this is something which Im hoping other entrepreneurs realize earlier that we did.
Now lets talk about the external face, every company has multiple avenues via which they publicize themselves to the external world, conferences, the web, articles in magazines ... and the list goes on and on. Now if you have "x" dollars how do you decide which one of these is best for you.
I don't really have an answer to the above and I think it varies from company to company. For Wirkle, we're trying to get business more than anything else, so in our case we publicize ourselves where we think most of our customers will be.
Coming back to comsware, this was our first exhibit ever ... overall I think it went good, we met lots of people. At the same time, I think it could have gone better. Actually, comsware is combination of research/acad and business, comsbiz was the business segment of the conference and thats where our target audience was. Now the bad part was that, comsbiz was on 9th and 10th, while the exhibits were on the 10th and 11th ... I think the exhibits should have been aligned with comsbiz, that would have made more business sense for the companies exhibiting at the conference.
Also, the exhibits should be where the people are, in case of comsware, the exhibit hall was a little off from the mainstream where the segments were taking place. Later on they did address some of that by having the tea/coffee breaks right where the exhibits were, so thanks to them for taking care of that.
Im writing this on my way from Bangalore to Delhi ... on the way back from Comsware. We are also presenting at Proto.in the coming weekend, Sunil is flying down to Chennai for that. You are also going to hear us speak at Mobile Monday Delhi ... and guess what, we are one of the proud organizers of that event.
You can tell we're upto something here, but the reality is ... we're experimenting. For the most part till now we have been an inwards focused organization. Sometime back we realized how important is the external face to any company, because thats where the business comes from. Again this is something which Im hoping other entrepreneurs realize earlier that we did.
Now lets talk about the external face, every company has multiple avenues via which they publicize themselves to the external world, conferences, the web, articles in magazines ... and the list goes on and on. Now if you have "x" dollars how do you decide which one of these is best for you.
I don't really have an answer to the above and I think it varies from company to company. For Wirkle, we're trying to get business more than anything else, so in our case we publicize ourselves where we think most of our customers will be.
Coming back to comsware, this was our first exhibit ever ... overall I think it went good, we met lots of people. At the same time, I think it could have gone better. Actually, comsware is combination of research/acad and business, comsbiz was the business segment of the conference and thats where our target audience was. Now the bad part was that, comsbiz was on 9th and 10th, while the exhibits were on the 10th and 11th ... I think the exhibits should have been aligned with comsbiz, that would have made more business sense for the companies exhibiting at the conference.
Also, the exhibits should be where the people are, in case of comsware, the exhibit hall was a little off from the mainstream where the segments were taking place. Later on they did address some of that by having the tea/coffee breaks right where the exhibits were, so thanks to them for taking care of that.
Labels: comsware, conference, wirkle
posted by Varun Khurana at 1:07 AM
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